Microblogging, a strategy for traveling business
Many traveling businesses do microblogging as part of their business. Why? Because, micro blogging is a good way to communicate with your customers. The customers who are currently on the trip, the future customers who want to go for a trip or your previous customers. These are some of the list of people in traveling business who use Twitter by Matthewparsons.
Global Journey is a traveling business in Australia. They also use Twitter to communicate with their customer however, they are not very active. Their contents still give some information though but there are lots of things that are way more interesting to tweet.
These are some ideas for Global Journey to improve their business with Twitter and why:
Create #hashtag for tour group – Let your customers talk to each others for a better communication between group. This is to create a friendly atmosphere so that everyone will have a good time together.
Listen to your customers tweet – The success of a trip can also determine by the tweet. If your customers tweet about they having fun then this trip is a success. If they have any complain or if they need help you can just step in and help them to create a better experiences for their trip.
Tweet to the world every good moments about the trip – Many people are working while we are on an amazing trip, share them these experiences. People cannot work 24/7 and they need rest. Our tweet will help encourage them to work harder and later when they have a chance then go on a trip with us.
Follow your customers Twitter – Many customers will tweet about their trips to their friends and family. We will be able to hear what they say about us or about the trip. We can collect this data to improve our services.
Use twitter for activities – Having activities while traveling is fun and let your customers tweet to their friends and family such as, “I’m love Brisbane I love Global Journey”, to receive some prize. This will let more people hear about us.
Microblogging is a really good channel to communicate. Many people are shy and don’t want to talk face to face so Twiiter will be a tool to convey their message to us. We can also send message to everyone around the world about how fun our trips are. It is a really good business opportunity that every Traveling Business cannot over look.
Microblogging is just 1 of the 5 strategies our group have for Global Journey. You can read more from my group members at
blogging-strategy-suggested-for-global-journeys – Mathilde
sharing-customers-experiences-and-stories-on-tours-through-microblogging – Pei Chi(Kiki)
enterprise-2-0-increasing-communication-through-blogging-internally – Sukhshan
internal blogging and communication – Leo
Interesting read
http://www.cio.com/article/448464/Twitter_for_Business_Four_Ways_Companies_Use_Microblogging
References:
My Blog 2.0 
Hi Prapat.
I believe one point to be consider here is the context of messages people will be tweeting. For example, informational messages are very useful when we are waiting for our flight such as flight expected delays, gate change, etc. However, marketing messages are really annoying, for example messages selling some product. I usually unsubscribe from twitter list when a start receiving marketing spam.
In my opting the message context is most success factor to guarantee the outcome from microblogging. What do you think?
Hi Charles,
You have a good point about flight information. We can use Twitter to tell customer all these information. However, my point in this article is to promote the company. We want them to have more sale from people buying more trips from them. We want people to know more about the company. This is why I choose Twitter to help for this task. You’ve mention about marketing message to be annoying, this is only half true because there are still people who like to receives this message. I like to read computer/IT catalog, but I would see camping equipment to be spam(I don’t go camping). Sadly we cannot make everyone happy, and as you said you might not be interest in going travel in the first place so our tweets might not be for you.
Apart from tweeting people to sell our products/services, I also talk about others aspect of Twitter that we can use to help people in tour group to have better experiences.
Cheers,
Prapat W.
I really like the idea of a hash tag for a travelling group. For instance while my mum was on a tour earlier this year, I would have loved to have followed a hashtag to hear about her experiences, but also the experiences of other people on the tour – I suspect they’re more likely to be descriptive and frequent compared to my mum 🙂 It would be a great way for people to stay in touch after the trip as well, they may continue to use the hashtage for a short-time afterwards to stay in touch and build friendships on other platforms (email/facebook/etc) or in real life.
The friendship is a very good thing. If the customers enjoy their travels they might want to travel with their friends from previous travel and us again. Twitter should be able to give them much more special experiences with their travel.
Cheers,
Prapat W.
Twitter is a great channel for communication to customers who love to travel. Information regarding interesting location or trivia to attract customers to travel could be very effective. Besides creating a hash tag for tweeting and searching through the has tag, the organization should also search through the tweets to see what potential customers are tweeting about and interact with them as a friend. They should not try to hard sell otherwise it would scare away potential customers as well as give the organization a bad reputationl
I agree with you Sukhshan that, we can’t over advertise our company. Our goal should be sharing great experiences from the travel and show the customers how wonderful the places around the world they could visit with us.
Cheers,
Prapat W.
Global Journey should also use blogs to create post about their experiences and then integrate Twitter to share via micro-blogging. This way, they can also promote their presence through multiple channels.
Social medias will work better when we combine strength of each one. Twitter is one example that can leads more audiences to the blog. Tweet is fast and everyone can see what happen immediately. The people that doesn’t really want the message can just ignore it(If they follow us in the first place they should want to hear from us too). The one that are interested in the message will be able to go directly to our blog via link in twitter. Then they will really get the big messages that we want to give them.
Cheers,
Prapat W.
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Hi Prapat,
Your opinion on how to improve the twitter of Global Journeys is amazing and I really feel the same way. Nowadays, many organisations take advantage of micro blogging to operate their business. I saw many tourism organisations post a huge number of pictures that their customer took during trips, and they transpond customers’ twitter which really attract more followers. And organisations can interact with clients by using micro blogging, comments and reply. Moreover, the organization can follow the potential customers and attract more people to know about their products and services.
Hey Prapat
I think microblogging has become the popular way to record activities happen in real time.Twitter is a interactive platform to recommend good products to friends and family.In my opinion Global Journeys properiately utilize Twitter that can improve their produicts via comment.kiki^^
Yes, that why Twitter will be one of the key to success for Travel Business. We want to get more attention from people. We want them to know us and how wonderful to travel with us.
Cheers,
Prapat W.
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Hey Prapat,
Very informative post I think the use of Twitter as you describe it can really improve Global Journeys number of fan and followers, therefore increase the number of their customers.
I believe Global Journeys really have to focus how fast they can be in answering they followers comments as you mentioned. People now have expectations about it, and I believe its a great way to communicate with a company. Especially for travelling business where reputation is very important.
Cheers!
Paul
Global Journey have a very inactive Twitter account so we have to change that first. We need some campaign to kick things up and make people start to take interest to follow their tweets. Then as you said we can start to maintain our followers.
Cheers,
Prapat W.
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