Enterprise 2.0, blogs, and me
This is the last Web 2.0 pattern from Tim O’Reilly. This pattern give small developers opportunity to be a large organization. It is very cheap to start Web 2.0 business. Development cost is not that high and the server cost is free or very cheap if you have only a few traffics. If you have some amazing ideas you can start your own business right away. You need to act fast since it is easy to put your idea into Web 2.0 and it is very fast to copy your work too. For example, Twitter is not hard to develop but since it is already have large user base not many people want to compete with Twitter. Zynga also develop lots of games using ideas from others people proving better graphic, add more features, and together with large users base they actually get lots of market share from the original games. This is why you need to act fast. Get your idea into action as fast as possible and build your users base fast so that no one can steal your ideas to make money.
BEEWORKS GAMES is a game company specialize in mobile devices with touch screen such as NDS, 3DS, Android, and iOS. BEEWORKS GAMES start their business with “Touch Detective“(Alternately “Osawari Tantei”) series on NDS. They move to mobile phone devices market with “SamuraiEnbu” on iOS at 29/10/2010. They continue to release more games to Android and iOS devices which are mostly related to “Touch Detective” series such as “Mushroom Garden” series. They also release game to 3DS device called “Osawari Tantei Nameko Daihanshoku“.
“Touch Detective” has been ported from NDS to iOS at 4/8/2011 and to Android at 27/12/2012. “Funghi“(Alternately “Nameko”), a mushroom character from “Touch Detective” has been the main focus of BEEWORKS GAMES products such as “Mushroom Garden“, “Mushroom Garden Seasons“, and “Mushroom Garden Deluxe“. They also create a website called Funghi Paradise which contain every information about “Funghi” character including “Funghi” related games information .
The popularity from “Touch Detective” series and “Funghi” has led to a lot of cummunity and also fan club. There are also lots of products from “Funghi” such as handkerchiefs, slippers, toys, stickers, and a lot more, which is also an important source of income.
Since BEEWORKS GAMES is growing from a small business to large business with different business model than others Web 2.0, it is interesting to see their best practices.
Best practices from BEEWORKS GAMES:
Scale with demand – Since BEEWORKS GAMES start small in mobile devices with “SamuraiEnbu”. Then they continue to release more title which “Funghi” are the most notable elements. They have release more and more game with “Funghi” which their customers like. They also produces products around “Funghi” which make their business growing big.
Syndicate business models – Since most of the games are related to “Touch Detective” they reuse a lots of graphic from others games which characters from “Mushroom Garden” series are very similar and the game system are almost the same with some variation giving them 3 ad-based apps instead of 1. The character from “Touch Detective” also reused to 3DS puzzle game called “Osawari Tantei Nameko Daihanshoku” which contain exactly the same poses from same characters. They also port 2 NDS games from “Touch Detective” series to iOS and Android with more contents.
Scale your pricing and revenue models – The game that are casual and endless from BEEWORKS GAMES are free to play with advertisement base revenue. They also have in app purchase to buy more chapter for games that are story driven and not endless. They also sell products from their games which attract people who are already their customers and people who don’t know about their games. This also indirectly advertise their games to people who saw their products.
Market virally – People download lots of free games from BEEWORKS GAMES with over 1 million download in Android for each games. They are growing fast and their community including their fan club also grow to be very large. They products market is also growing. You can see lots of products when you search in Google and it is still increasing.
Design for scale – “Mushroom Garden” series are very notable in their scale ability. BEEWORKS GAMES keep on updating the games and add more contents so that their users continue to play the games and they can also produce more products.
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