Enterprise 2.0, blogs, and me
Leveraging the long tail is one of Web 2.0 pattern from Tim O’Reily. As you can see from this dinosaur image that it has a very long tail which we use to represented business opportunity and at the very end of its tail will represent niche product. In reality the tail will goes for far longer than this image can represented. The main stream products will be easy to sell but what about niche products? For a normal store it might not have any one in town that want to buy but if we can sell them to the whole world? We might have over 1,000 people that want our niche products.
Charge! War of the human tank is one example of niche product. This is a product that is very far at almost the end of the tail. It is a Japanese indy game that has been translated by Fruitbat Factory. There are not that many people who know about this game. Even when you ask people around you might not find anyone at all. However, this game is selling worldwide right now.
Fruitbat Factory is a supplier for niche product at the very end of this long tail. They translate Japanese indy game into English so that people who understand English worldwide can get to play these niche games. Steam and Amazon.com are one of the web store that have games from Fuitbat Factory for sale. These giant company didn’t neglect niche products and try to have variety as much as possible.
Build on the driving forces of the Long Tail – Fruitbat Factory aim is to translate Japanese indy game which will produce more and more niche games to the industry. They also have many distributor such as Steam and Amazon.com to sell their games world wide.
Use algorithmic data management to match supply and demand – Even though Fruitbat Factory didn’t use use their data to help their customers to buy similar products that they may want, their games target only specific group of people so people who have bought one of their games will also interest in their other games.
Use an architecture of participation to match supply and demand – Fruitbat Factory have lots of reviews for their products. This is helpful when people who don’t know about the game and are reluctant to buy.
Leverage the low-cost advantages of being online – Fruitbat Factory didn’t sell their games at high price. They also cooperate with other indy game companies to have a game bundles which you can get a lots of indy games for low price.
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