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Data is the next Intel inside

I believe everyone has use free services from many sites. Have you ever wondered why they let you use the service for free? The answer is very simple. They need you to use their products. But why? Because when you use their product, you also give them your information. In other word, you become the product yourselves. As Jason Watson said, If the service is free then you are the product. This is the pattern ‘Data is the next Intel inside’ according to O’Reilly.

It is not easy to get data from users because if you need to have some service for users so that they want to use your sites. You can start by having no data such as Flickr, an image sharing site, which provide the service to share image. After a while you’ll get lots of images which will attract another type of customers. You can also give users data such as Wikipedia. Then users will contribute to make your data better which will attract more people. After you get enough data you can now do something with it to make money.

This week I want to talk about Lolking website which has a lot aspect to explore as a good example of Web 2.0 in ‘Data is the next Intel inside’

You might not heard about Lolking before so I’ll tell you what Lolking has offer us for free. Lolking keep statistic of every League of legends, a popular MOBA online game, players in most regions(but not all). This allow people to look at others players statistic. They can learn more about their teammates such as playing style, most played characters,and  win rates. Lolking also use data from all players to form another type of statistic such as most/least popular characters, most/least win rates of every characters, most /least win rates of any characters changes from the last patch. For the game developer, you can use this data to make the game more balance. For players, you can use this data to gain advantages over the others.Lolking also provide every details information about the games such as each characters stats and skills, items, and even model viewer of every characters. Not only that, Lolking also provide guides for players to see a guideline of how to play any characters that they like. These guide also created by their users.

Champion Guides   League of Legends Guides on LolKing

Now let look at best practices that Lolking has achieved

  1. Seek to own a unique, hard to recreate source of data – Since Lolking get most data from League of legends server they can provides lots of services to their customers.Charts   Statistics   League of Legends
  2. Enhance the core data – As you can see from the above chart. Lolking use users data to create statistics which are also very helpful. In the guide section, Lolking also provide rating and user comments so that you can choose the best guides to learn. They also provide freshness rating to every guides so that keep the guides owners to update their guide regularly.
  3. Let users control their own data – Sadly Lolking didn’t do that. They show everything they get from League of legends server. User cannot hide their data at all. However, in guides section users has total control of their own guides.
  4. Make some rights reserved, but not all – Similar to 3., Lolking given no rights over users data. It is just a game history data anyways. In guides section, users have some rights to it. No one allow to copy your work but internet is really broad so people might steal your work anyway.
  5. Define a data strategy – People play League of legends so Lolking get data. Lolking use this data to form statistic. People get to study these statistics. In guides section, people write guides then other peoples learn from these guides.
  6. Own the index, namespace, or format (you don’t always have to own the data) – Lolking get data from League of legends server so technically, they don’t really own the data. That still allow people to search through all players statistics.
  7. Design data for reuse (

    harness collective intelligence) – The players data cannot really be reuse elsewhere and guides too. These data is good for only League of legends game so I think it OK.

  8. Outsource or supply data access management – Loking host their own guides but they also have some videos about statistic hosted by Youtube. Lolkings also have lots of streams available to watch which hosted mostly by Including this, Lolkings provides almost every services you can get from League of legends games. People who play this game will definitely be a regular here.

Lolking is only one example of the pattern ‘Data is the next Intel inside’ so you can read more example from my friends. by Jerfen

A list of music from various people sharing sites.


17 comments on “Data is the next Intel inside

  1. atang28
    March 16, 2013

    Good post prapat, never heard about LolKing before, however being a LOL player myself it was interesting for me to check this site out! 🙂

    Gathering data of other players can benefit players, how? For example you can see which hero has been used regularly, what items seem to get used more etc

    This has been achieved by the collecting of user data! Data is becoming such an important aspect in web 2.0 like you mentioned we ourselves become the data!


    • PrapatW
      March 16, 2013

      Lolking is exceptionally good when you are a Rank player. It offer you to know your team better. You can arrange your team into position that they are most comfortable with. That will give your team a better chance to win. You don’t want your AD player to play jungle, your MID player to play top. That never end well.

      Prapat W.

  2. sukhshans
    March 16, 2013

    Hi Prapat,

    Its interesting concept which I agree the information should be very valuable to League of Legends players. I would like to know how did LOLking get the data from players? Is it an invasion of privacy?


    • PrapatW
      March 17, 2013

      Lolking get information from players through League of legends server. The data is just records of games and I this is include in term and condition to play games. I’m not sure exactly the way Lolking get the data so I can’t really conclude the invasion of privacy to be true or not. Everyone can look at anyone data so they really have no privacy. However, It still fair that you can look at everyone’s data.

      Prapat W.

  3. ngjerfen
    March 17, 2013

    I have no idea about gamings! But from the look of this post, i understand what Lolking does. The great invention where gamers can seek potential team mates or rather guilds with strong team members by searching their statistics online!

    So, do the users trust Lolking with their information? Well, for games, i do know that you can fake some personal information online! It could be the reason why people fake the data, its because users cannot control what data can be put onlline!!


    • PrapatW
      March 17, 2013

      I don’t think anyone has a choice to begin with since Lolking get data from League of legends server. However, even in game you mostly don’t use your real name so no one will know you unless you tell them. People also play game using multiple accounts so the identities are fake. It is the same way with Facebook if you use fake name. Majority of people don’t want to use their real name while playing game too.

      Prapat W.

  4. bronwynsc
    March 19, 2013

    Really interesting, Pratap. I had a look at their site and Privacy Policy and found them very open about data sharing. I just wonder how they can protect their space. Couldn’t the owners of the game do something very similar? and I wonder why they haven’t / didn’t?

    • PrapatW
      March 20, 2013

      Hi Bronwyn

      Technically Riot the company who own League of legends can do similar things to Lolking. However, they would have lost lots of human resources. Many functions are still missing in the game such as replay which player have to use out source program ‘lolreplay’. Their main focus is to release new characters and skin for people to buy so they get money from the people. This is their business model so I highly doubt that Riot going to do the same thing as Lolking in the near future.

      Prapat W.

  5. lineagewilliam
    March 20, 2013

    This is interesting, I agree this is a good platform for player to find information or find teammate. But I think every player should have the right to hide their date. This can cause some privacy issues.

    • PrapatW
      March 20, 2013

      Hi William

      I agree with you that people should have their privacy. However, If Lolking didn’t get data from anyone, all of their services including lots of calculation and statistics won’t happen too. Most people want to look at the others data but don’t want to share their own. I think I like it more when I get to access other people data and share mine in game.

      Prapat W.

  6. samialhejailan
    March 20, 2013

    Dear Prapat
    I have not tried either of such services. LoLKing is an excellent example, it seems. I love that the other people have been finding the examples that I have never heard of, while I use the most obvious ones.
    We have used LoLKing for the stats of match as well as the other stats like popularity of champs. With every champion, we can take guide from wonderful community, which describes how to play champion.

    • PrapatW
      March 21, 2013

      Hi Sami

      Since my example Lolking going to be useful for League of legends players only, it is normal that many people didn’t even heard of it. I pick this example because in my last post I did use similar example which also related to gaming as well. It is more exciting to write and share unique example since we have lots of people in our classes and it will be boring for my audiences if they have to read similar examples every now and then. I hope you find my post useful 😉

      Prapat W.

  7. andrewdcook
    March 21, 2013

    Hi Prapat!

    In your point about Designing Data for Reuse, you say that the data can’t really be reused but earlier on you state that the data can be used to balance out game mechanics. And i think this is a very valid point, because the statistical data from all the players will be invaluable to the game designers. Whether they’re tweaking game mechanics in LOL or designing new games.

    Check out my post from last semester on how Activision utilised web 2.0 to just that –

    Great post!

    • PrapatW
      March 21, 2013

      Thanks Andrew, I think I really made it sound confuse at that point. I’ll definitely check out your article 😉

      Prapat W.

  8. ssarahmccarthyy
    April 4, 2013

    Hi Prapat,

    Just wondering if you know how safe user’s data is? Does LOL keep a record of any personal information that may appear on LOLKing?


  9. Leo
    April 12, 2013

    Good post, never heard about LolKing before, it is interesting!
    Do you think that LOLKING will fit in to “Harnessing Collective Intelligence”as well?


    • PrapatW
      April 12, 2013

      Hi Leo

      Since Lolking use data from player via api from Leagueoflegend, I would say that it will fit. They also let people submit their guide which is exactly harnessing data from their user.

      Prapat W.

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This entry was posted on March 15, 2013 by in Web 2.0 and tagged , , , , , , , , .

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