My Blog 2.0

Enterprise 2.0, blogs, and me

Let the world hear of us!

Search engine is a tools that everyone use to find what they want. In travel business like Global Journey we would want people to find us at the first page of any search engine or even better at the first result in the page. SEO(Search Engine Optimization) is a way to help us achieve that goal and we will use social media to help us.

Let me start our strategy by showing you a nice video about social medias and travel business

And here is a list of good social media campaign from Special Nodes

Since we have no direct way that we can use with Global Journey we will explore about tripadvisor instead.

Tripadvisor is a website that allow people to log in using their social media account such as Facebook to write review for many travel related business such as hotel, restaurant, and attraction. This create a world wide effect that allow people to talk about business and more people will know about them.

Global Journey can also allow their customers to share their experience about their trip through blogging, microblogging, or even Wiki. This will allow more people such as their friends and family to talk more about Global Journey. As my friends and I mention in our previous post, we will create a blog for our customers to write about their journeys, create hash tag for every journeys to let our customer tweet about everything happen and to communicate with each others, and a wiki where our customer can read and share their knowledge and experience about their journeys.

The more people talk about us in any social medias the more that search engine will pick up us when people want to take a vacation and do their own little research with search engine. We want the name Global Journey to be in as many place as we can with good article related to the name. It is important that we keep every social medias that we used to have appropriate contents.

More strategies from my team at – Mathilde – Sukshan – Leo – Pei Chi(Kiki)

Interesting read





11 comments on “Let the world hear of us!

  1. cheekymarketing
    October 8, 2012

    Reblogged this on Cheeky Marketing.

  2. sukhshans
    October 8, 2012

    One of the benefits of using social media is definitely the opportunity in increasing the search engine ranking when customer search. While it is important to get new customers through advertising an organization name, many potential customers still rely on search engines. In my opinion, many organization pay to have their rankings increase while what they can do is increase the social media traffic which have many other benefits also.


    • PrapatW
      October 10, 2012

      Social medias are interesting because they give many benefits. SEO is one of the main strong point of social medias. The more people talk about us the higher rank we got when people search something that relate to us. We can also pay Google to give us better search result however, we won’t get as many people to know about us the same way we use social medias.


      Prapat W.

      • Amanda Belton
        October 10, 2012

        I like this approach to SEO, generating valuable content from people who are part of the tours will mean the company becomes more ‘findable’ online. Maybe it will even lead to new business strategies just around the content as they find people using the travel content in different ways. Have you thought about social networking platforms like instagram or pinterest? I imagine that grouping people’s beautiful, funny or interesting travel photos from each trip would increase the brand’s reach even further.

      • PrapatW
        October 11, 2012

        Pinterest, Instagram, or even Flickr can also be used for this purposes. We want to get the best result from SEO so having our customer come to our blog/Wiki/Twitter are more desirable for text searches. The photo sharing social medias will serve others purposes such as images searches. We will need a campaign to make people tag “Global Journey” in their photos so people will be able to find us with search engine. Thank you Amanda for pointing out about image SEO.


        Prapat W.

  3. Pingback: Potential benefits of Social Networks for Global Journeys | ilovebrisbane

  4. Charleston Telles
    October 11, 2012

    Hi Paprat.
    Indeed, SEO can increase the brand presence in the web, and I agree that search ability is a key point that E2.0 tools much more effectivy. There is a good online tool to check the and and map social media presence ( It’s worth it having a look.

    As per, sharing trip information, I personally like, I that is very useful to get connect with people having similar jorneys.

    In my view, your team is on the right track.


    • PrapatW
      October 12, 2012

      SEO is one of the benefits we get from social medias. The more people we connect the more people talking about us and thus we gain free advertise by being onw of the choices people can choose from the search engine.


      Prapat W.

  5. Pingback: Social Networks strategy for GlobalJourneys « Olala !

  6. Leo
    October 14, 2012

    Search Engine Optimization is critical, only the first page counts! How many people actually scroll down to the bottom of the page to click ‘next page’ ? Well, I don’t. So making your webpage to show up on the first page of Google searched result will definitely increase the range of visibility to customer.

    • PrapatW
      October 15, 2012

      SEO is indeed important and social medias get lots of priority and score from major search engine such as Google. We will be able to get good search results when a lots of people are talking about us in search social medias.


      Prapat W.

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This entry was posted on October 8, 2012 by in INB[N] 346 Enterprise 2.0 and tagged , , , , , , , .

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