Enterprise 2.0, blogs, and me
My last post stated that social medias not only give benefits but they come with risk as well. Today we will explore more about the legal risk that could happen to the organization that participate in the social medias. YouTube, Facebook, and Twitter are popular social medias that used by many organization and they work great to connect with the organization audiences. However, these social medias are uncontrollable and users will be able to express their thought in which could be negative that will destroy the organization reputation.
True Online is an internet provider which is a part of True Corp in Thailand. True Online has been using Facebook(The page will be written in Thai) and Twitter regularly and they always have negative comments and complaints. This alone is very bad for their brand since everyone who get to their Facebook will see. They also doesn’t have Social media policy which will have risks of their own employee to join the users and post negative feedbacks or leak information to the customers. This will cause legal issus between their employee and the organization and the users who are unsatisfied with the service will be able to sue them too. They know that many people don’t enjoy the services through the Facebook of the organization itself too. With many people together they have more chance to sue.
It might not be clear for everyone to see the downside of using Facebook, Twitter, and YouTube. They are very open social medias so it is hard to control them as users have freedom to post their thought on these medias. Also negative feedbacks will be the start of big issue if you get them a lot and doesn’t do anything about them. According to Dandas Lawyers, True Online need to have social media policy to give their employee ideas of what they should do and what they must not do. This will also help them to manage all the negative comments. They can also choose to build their own social media which is more controllable.
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