Enterprise 2.0, blogs, and me
This week I’ve been doing some research about some case study about the social medias and the risk that come with them. It seems that business model have been change drastically and social medias are the keys to many competing business. There are many reason for people to start using social media for their business. I’ll show you some case study that I found to support my opinion.
Ben and Jerry’s has been engaging with their customer through Facebook, Twitter, YouTube, and Google+ and have a large fan base. They announce new flavor with tasty picture and receive 23,000 reply average per post. One of their campaign is @BenJerryTruck(s) which you can use twitter to chat with them and they receive information about where they should go from their fans. This is a great advertisement from Ben and Jerry’s
Nike has a campaign that let user install device that can measure the distance that they ran. This distance will be use as money to bid in an auction for Nike products. This is greatly reinforce Nike brand. It make more people want to buy Nike to participate in this campaign.
Jay-Z and Bing has a campaign to make users to stop using Google for 30 days. Jay-Z write a book name Decode which will be given a clue by Twitter, Facebook, and Bing to search for this book pages, one page at a time. The user will be participating using Bing not Google. After this event, Bing got 11% more user. Decode was on bestseller list for 19 weeks.
There is an event that two employees from domino recorded a prank of themselves do unappropriated thing with pizza and post it on YouTube. Domino don’t want to draw attention so they didn’t reply to any sources for a week. This destroy their reputation and their stock price drop 10%. They could have lessen the damage by engaging with the social media so people will understand and quickly remove the video which is the source if this damage.
Social media is a powerful weapon which can be used to strengthen your brand, engaging with your customer, and advertise your products. However, you need to be careful of the social medias which could also destroy you with the same power. The social medias need to be moderate to minimize your risk of having people destroying your brand in any way. To minimize the risk of using social media we need to educate our employees of the social medias policies. They need to know what they could do with the social media and what they must not do.
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