Enterprise 2.0, blogs, and me
I believe everyone has use free services from many sites. Have you ever wondered why they let you use the service for free? The answer is very simple. They need you to use their products. But why? Because when you use their product, you also give them your information. In other word, you become the product yourselves. As Jason Watson said, If the service is free then you are the product. This is the pattern ‘Data is the next Intel inside’ according to O’Reilly.
It is not easy to get data from users because if you need to have some service for users so that they want to use your sites. You can start by having no data such as Flickr, an image sharing site, which provide the service to share image. After a while you’ll get lots of images which will attract another type of customers. You can also give users data such as Wikipedia. Then users will contribute to make your data better which will attract more people. After you get enough data you can now do something with it to make money.
This week I want to talk about Lolking website which has a lot aspect to explore as a good example of Web 2.0 in ‘Data is the next Intel inside’
You might not heard about Lolking before so I’ll tell you what Lolking has offer us for free. Lolking keep statistic of every League of legends, a popular MOBA online game, players in most regions(but not all). This allow people to look at others players statistic. They can learn more about their teammates such as playing style, most played characters,and win rates. Lolking also use data from all players to form another type of statistic such as most/least popular characters, most/least win rates of every characters, most /least win rates of any characters changes from the last patch. For the game developer, you can use this data to make the game more balance. For players, you can use this data to gain advantages over the others.Lolking also provide every details information about the games such as each characters stats and skills, items, and even model viewer of every characters. Not only that, Lolking also provide guides for players to see a guideline of how to play any characters that they like. These guide also created by their users.
Now let look at best practices that Lolking has achieved
Design data for reuse (
harness collective intelligence) – The players data cannot really be reuse elsewhere and guides too. These data is good for only League of legends game so I think it OK.
Lolking is only one example of the pattern ‘Data is the next Intel inside’ so you can read more example from my friends.
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